Blogs

Maximizing Market Research Value: Asking the Right Questions on a Limited Budget

Understanding your customers’ needs and preferences is crucial for developing successful products and effective marketing strategies. To gain these insights, companies conduct user interviews to ask pertinent questions that can reveal hidden customer motivations and challenges. However, the way these questions are framed can significantly impact the value of responses received. Here’s a guide to […]

Do AI Products Need Special Handling in Product Management?

The rapid proliferation of AI products across industries has prompted an important question: Do AI products require special handling in terms of product management? At first glance, AI products might appear unique due to their cutting-edge nature, data-driven algorithms, and often specialized use cases. However, if we distill product management down to its essentials—delivering value […]

Rethinking the Role of Product Leadership in AI: Moving Beyond Technical Expertise

In the dynamic and rapidly evolving field of artificial intelligence (AI), the demand for roles such as “Head of AI Portfolio” or “VP of AI Products” has grown exponentially. However, in many job postings for such roles, I frequently see requirements that the employers are looking for a cross-functional business leader, but still they emphasize […]

Unleashing Innovation: How Large Companies Can Foster Start-Up Agility

Large corporations often find themselves overshadowed by nimble startups, struggling to innovate at the same pace. Startups bring fresh ideas and the freedom to experiment, while established firms tend to be encumbered by processes and bureaucratic inertia. Here’s why big companies struggle to innovate and how they can address this by fostering a “startup within” […]