Category: Strategy

Maximizing Market Research Value: Asking the Right Questions on a Limited Budget

Understanding your customers’ needs and preferences is crucial for developing successful products and effective marketing strategies. To gain these insights, companies conduct user interviews to ask pertinent questions that can reveal hidden customer motivations and challenges. However, the way these questions are framed can significantly impact the value of responses received. Here’s a guide to […]

Do AI Products Need Special Handling in Product Management?

The rapid proliferation of AI products across industries has prompted an important question: Do AI products require special handling in terms of product management? At first glance, AI products might appear unique due to their cutting-edge nature, data-driven algorithms, and often specialized use cases. However, if we distill product management down to its essentials—delivering value […]

Rethinking the Role of Product Leadership in AI: Moving Beyond Technical Expertise

In the dynamic and rapidly evolving field of artificial intelligence (AI), the demand for roles such as “Head of AI Portfolio” or “VP of AI Products” has grown exponentially. However, in many job postings for such roles, I frequently see requirements that the employers are looking for a cross-functional business leader, but still they emphasize […]

Developing an Effective Business Development Strategy and Tactics

Business development is crucial for ensuring sustainable growth and identifying new opportunities in an ever-evolving market. It involves strategic planning and tactical execution of initiatives that expand a company’s reach, enhance partnerships, and increase revenue. Here’s a guide to crafting a comprehensive business development strategy and tactics: Strategic Planning 1. Understand the Market Landscape    – […]